Laurie Cunningham

Laurie is an avid market researcher who has been in the industry since 1986. Apart from her extensive experience in both qualitative and quantitative methodologies and the entire research process, Laurie has been instrumental in the conceptualization and development of many marketing research and CRM products such as Contact (used by Eskom) IntelliContact, IntelliResearch, SurveyOnline and now MyPoint. This has contributed in making her a top researcher in South Africa with a list of enviable blue chip and parastatal clients that she has had the pleasure of working with.