Sabine Holl

Sabine Holl is IBM’s Vice President Technical Sales and Chief Technology Officer for IBM Middle East and Africa. She is responsible for IBM’s technical community across the Middle East & Africa. For her, innovation is literally driven by inclusion, across all levels of technology, skill and experiences, from graduates just starting out, through to thought leaders, specialists, architects and advocates, who help and advise IBM’s clients including South Africa to accelerate and transform their business across all industries and into the fourth, cognitive, industrial revolution.

Early in her career in the mid 90’s, Sabine Holl started as a graduate herself. In IBM Austria’s mainframe services division Sabine Holl partnered with clients to building out strategies, modernizing their existing environment and moving into the internet era. Impassioned about the arising opportunities that technology brings she quickly became a subject matter expert teaching workshops around the world, publishing several books, and being a trusted advisor to large institutions across Europe. With new markets opening up in Eastern Europe, Russia and the Middle East and Africa she led by example, introducing first of a kind, brand new technologies whilst transforming and persuading minds towards the digital world. It led her to be the first woman in IBMs software division in CEMEA region to be certified as an IT Specialist.