ALISTAIR MOKOENA

His career includes experience at SA’s top brand building companies including SAB, Unilever, Tiger Brands and Mondelez, as well as leadership roles in the advertising industry.

A lawyer by training with both MBA and chartered marketing qualifications, Mokoena has led two of the biggest agencies in South Africa and is well known as an industry commentator and a skilled brand builder.  He has also served as member of the ACA board.

Mokoena believes that a good leader defines and articulates a vision that inspires others. A good leader understands that theirs is to serve others, not to rule over them.