Boitumelo Masoko

Reporting to the Chief Commercial Officer, Boitumelo’s role as the General Manager – Consumer Sales is to create and maintain a targeted strategy for the consumer market (Mass, residential and SMME) that will contribute to the delivery of shareholder value.

She will also be responsible for developing a comprehensive and achievable sales plan for customer acquisition, retention and revenue growth as well as to formulate strategies to grow the BTC fixed and mobile footprint throughout the country and utilise dealers to ensure visibility, availability and reach all customers.

Boitumelo will develop comprehensive and achievable sales plans, grow revenue through increased reach and penetration within client organisations, sales of new and incremental products. She has over 18 years’ experience in the telecommunications industry, 11 of which were spent at Senior and Executive level.

Boitumelo holds a Bachelor of Arts in Social Sciences Degree from the University of Botswana as well as a Masters in Science in Strategic Management from the University of Derby. She is also an Alumni of the University of South Africa and Stellenbosch Executive Development Programme.