Ella Engelbrecht

Ella is a seasoned Marketing practitioner with a B.Com.Honn in Marketing Management from the University of Pretoria. She was fortunate to have worked in most Marketing disciplines across a number of service industries in both B2B and B2C environments. Extensive time was spent in Product and Market development and management, at one time managing a Product Portfolio of R7bn as Executive: Marketing in Telkom: Openserve. Her experience also includes Marketing Communication and Market research, as well as Transformation management. Her career up to now provided a firm foundation for her passion for the customer and Customer Experience Management (CEM).

She managed a number of big teams and was appointed as Executive: CEM for Telkom Business 6 years ago, from where her role evolved to playing a pivotal role in developing and rolling out the Customer First programme in the Telkom Group. She became the Head of the CEX function in 2016 and moved to BCX in 2017. As the Head: CEM for BCX she is responsible for rolling out and embedding CEX.

As a CEM subject matter expert, Ella is a well known speaker that are invited to speak at national as well as international CEX conferences.