Lerato Kgamanyane is a South African entrepreneur, fashion and lifestyle blogger and founder of HellenRose. She’s also a recent fashion graduate who’s also currently studying Transport Economics.
She says: “I’ve grown a lot in these fields because I’ve always ensured that I surround myself with people who have an inclusive inclination to growth in the industry and creatives who have good heads on their shoulders, but most importantly those who can teach me and guide me.” The core focus of her company, #HelenRose, is WOMEN! She continued to state, “I’m inspired by them and I create for them.
From the initial stages of my work, the aim was to create a platform that women can engage with and identify with, but also solicit ideas and ways in which they can refine how they dress, live their lives, simplify their day to day lives and have full control over that.”
Lerato Kgamanyane managed to firmly tailor and anchor her identity in the influencer marketing space, as a result its become currency for the industry.