Lindiwe Dhlamini
Lindiwe holds a BA in Audiovisual Communication Degree from the University of Johannesburg as well as a short course Certificate in Finance for Social Enterprises and NGOs from the University of the Witwatersrand. With just over 12 years experience of working in the music and entertainment industry, garnered in different fields of the media; digital, radio, television production, marketing, A&R and music distribution, her consistency, tenacity and passion that she has for her work in the field that she’s in is unmatched. Lindiwe currently holds a position as a Senior Label & Marketing Manager (YouTube certified) of global music distribution company, The Orchard (South Africa), a subsidiary of Sony Music Entertainment and a leading global music distributor and artist & label services company operating in 45 territories worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global industry.
Lindiwe has previously contributed to the success of some of the best musicians in the continent and ultimately the world. This includes having driven successful PR campaigns for multi-award winning acts from Nigeria, Burna Boy and Seyi Shay as well as multi- award winning acts from Mozambique, Laylizzy and Ellputo while working at Geobek Entertainment. While there, she also contributed to the success of the Global Goals PR Campaign hosted by the United Nations in 2015 and 2016. Who’s Who Southern Africa recognised her as a Notable Under 25 in 2016 and adding to her list of already awe-inspiring achievements, Lindiwe was nominated for Old Mutual’s Tomorrow’s Leaders Convention in 2015, was a social media ambassador for the University of Johannesburg from 2017 until 2020, a nominee of the Pink Power Star Awards in 2019, a semi-finalist of the Accenture Rising Star Awards in 2019 and was one of the Top 5 Finalists of the Accenture Rising Star Awards in 2021. She went on to be selected to be one of the ambassadors of the Mangwanani African Spa in 2020, a spa that offers a unique experience that embraces healing and wellness practices.
Continuing to grow in the field, Lindiwe co-founded a company called Jaylin Media Group in 2022, which she operates in partnership with entrepreneur and urban music sensation, Ntsako Mhlanga. Jaylin Media Group is a Pan-African media hub that strives to create a world where brands and their audience connect through creative media & digital marketing solutions. Services offered included artist consultations, PR, radio and TV plugging, video production as well as audio mixing and mastering. Clients that the company has represented so far include celebrated record producer, KnifeBeatz, Nigerian rap artist, C.I. Jizzlé, South African singer-songwriter and producer, Jst Sako, SANAC (South African National AIDS Council) as well as South African music platform, TurnUp Music.
Lindiwe’s excellence in her chosen profession coupled with outside interests and community involvement are remarkable. She will continue to shape the South Africa of the future by identifying and helping develop talent while sharing beneficial industry knowledge and teaching emerging musicians about the importance of understanding the key structures of the business, which will eventually help them generate a healthy, constant revenue as the South African music industry continues to evolve for the better in this digital era.
Full career experience/ history listed here: https://www.linkedin.com/in/lindiwe-dhlamini-9ab44750/