Lira

Songstress LIRA, whose music career spans 13 years and includes 6 Studio albums. 3 live DVD’s. on outoblogrophy and a movie, has established herself as the foremost female artist In South Africa and a formidable presence on the globol music scene.

Born In Ekurhuleni. East of Johannesburg. LIRA who grew up listening to Stevie Wonder. Miriam Malceba. Aretho Franklin and Nina Simone. began writing songs and performing of oge 16 before she was discovered In 2000 and signed to 999 where she released her debut olbum All

My Love in 2003. The title track off the Album Would go on to surpass Beyonce’s Dongerously in love on its run to the top of the South African Charts. marking the beginning of her meteoric rise. LIRA then signed to Sony Music in 2006 and released three albums. Feel Good. Soul in Mind and Return to Love. oIl 3 of which certified platinum and subsequently won her numerous occoloctes and multiple South African Music Awards (SAMAs) – 11 to dote
In 2010 LIPA joined international artists in performing at the FIFA World Cup Kick-Off Concert. That some year sow the release of LIPA’s first live DVD. Live In Concert- A Celebration was released. The DVD was certified 4x platinum ond replaced Celine Dions’s Llve In Los Vogos os number 1 on the DVD soles charts. LIRA went on to make her cinematic debut that year as the support lead in the Italian I South African co-produced feo?ure film. The Italian Consul.

2011 sow Liro spreading her wings and has since regularly toured foreign markets such as Europe and the USA. LIPA was subsequently named one of the Five unique Artists to Change Music in 2012 by Essence Magazine.
LIRA: The Captured Tour – Concert Film, her second live DVD was released through LIRA’s production compony ARIL Films In 2012. With a backdrop set amidst 23000 tans, 5 cities. 4 arenas and 1 outdoor venue. The Captured Tour – Concert Film broke new ground In tochriicol excellence and become the first concert film of Its kind to be mode in Africa.

LIRA reached an important milestone In 2013 having been in the music Industry for 10 years at that point. LIPA celebrated this achievement with her First Decode Celebrotion. o three-tier experience communicating what she valued most os on artist. Love. Celebration and Inspiration. As on extension of this. LIRA released her autobiography Making Herstory, a personal depiction of the journey she embarked on and the invaluable lessons learned on her 00th to becoming the icon we know today. LIRA: First Decode Concert Film a beautiful presentation of music and dance reflecting LIRA’s 10 year journey in the music industry was released In 2014 ond is LIRA’s third Live DVD.

In further pursuit of growing her internationol brond, LIPA released Rise Again in 2014 through independent USA record label – Shonachie. This was the perfect Introduction to the full spectrum of LIPA’s artistry for American audiences. The launch of the album sow LIRA tour 12 Americon stotes over 2 months 2016 has been a busy year for LIPA who Is a coach ond mentor on South Africa’s version of the Irsternotionol hit music reality TV show. The Voice. The South African Superstar ‘s very own 7 part documentary series, titled LIRA. Dream Chaser which details the release ond touring of her Rise Again album in North America. has been licensed to Fox Global and starts its first run across the entire African continent. 31sf March. via the DSTV platform.

Bobbi Brown the global cosmetic giont recently announced LIRA as their first South Africon influencer. making her the first African to formally collaborate with the cosmetic house in a campaign titled Bobbi x LIRA
Llro has been chosen os Johnnle Walkers campaign ombossodor – The Joywolker – for Southern Africa Born Free, the album that broke LIRA’s 5 year silence is LIRA’s 6th studio album and is a self.declared soundtrack to a generation. When asked to eloborote on the signlflconce of the title: 9 grew up in a world where I foced so many Ilmitotlons. I realised defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of Born Free become clearer. I want people to realise how powerful they ore and that they can own their freedom. This album has become more than a body of musical work, It seeks to inspire and create change – physicolly and most Importantly, mentally soys LIPA.

Born Free masterfully blends o new sound with the smooth urban direction synonymous with the LIRA brand- This is my best record yet. adds LIPA. and listeners should expect to hear the definitive growth ond boldness which thot bnings.

This has marks a new direction for LIRA. and promises to set on exciting tone for great things to come.