Monika Iuel

Monika has a long-standing passion for Southern African tourism, a deep knowledge of the international marketplace, and strong industry relationships at home and abroad. She has extensive experience in the industry, spending the first half of her career in the inbound tourism industry, including 13 years at Tourvest Destination Management.

Monika then spent 4 years at South African Tourism, initially as Regional Director for the Americas and ultimately as General Manager International Marketing, supporting all international SA Tourism offices in Europe, Americas and Australasia. Returning once again to the private sector, Monika served for 5 years as CEO of Private Safaris, a Destination Management Company operating from offices in Cape Town and Windhoek. At the helm, she successfully steered the business to its new owners, Fairfax Financial Holdings (based in Toronto) in 2017, and together with her team, led the resultant reinvention of the business.