Obi Asika

Obi Asika, Founder, Cabal Entertainment is acknowledged as one of the key African voices in the creative, media, entertainment, cultural and innovation industries, he is a policy expert, thought leader, executive producer for Film & TV, Music and Live events and has a 30 year track record of success in the sector, he is one of the visionaries who with his record Label Storm records led the globalisation of Nigerian music and the global arrival of Afrobeats. In this regard he was inducted into the first class of the Afrobeats Hall of Fame in Nigeria and is widely acknowledged as a true pioneer and originator who pushed the movement globally beyond his label. He has created several tv shows, reality formats and also licensed and produced global formats. He was the executive producer for the first Big Brother Nigeria in 2005, he established Endemol Nigeria at that time. He was also Executive Producer for The Apprentice Africa, Dragons Den Nigeria, 100% Naija for Channel O, All Access Africa for Channel O, Vodafone Icons in Ghana, Naija Sings in Nigeria, both reality formats. As Chairman, Ampn West Africa he also launched As the Winner and I love Nigeria which were Talpa Formats and before exiting launched the Voice Nigeria.

At the National Policy Level Obi led the Technical Working Group for the Nigeria National Dev Plan 2020-2050 which for the first time brought the CCHT (Culture, Creative, Hospitality, Tourism industries) into the national plan. A lifetime leader and advocate for the soft power of Nigeria he is also a member of the board of trustees of the Nigeria Olympic Movement and is presently also a judge on Nigerian Idol. He continues to produce important projects with the most recent being The Journey of the Beats on Showmax, a 10 part series which tracks the history and journey of Nigerian music through the ages. Obi Asika sits at the nexus of culture, content and technology. He continues to influence policy and leaders to bring more attention to these sectors which include, sports, entertainment, technology, art, fashion and the wider creative industries. Mr Asika is a born storyteller and has spent a lifetime enabling stories across multiple platforms.