Pearl Seopela

Pearl Seopela  has extensive experience in managing and implementing public relations, corporate communication and reputation management projects and campaigns. Over the years, she has worked in a range of sectors, including medical schemes, telecommunications, public sector auditing, and pension fund administration. 

Pearl Seopela  experience also includes starting up and managing communications units and building them up to be fully functional and multi-faceted, encompassing all aspects of corporate communication. In the process, she has acquired key skills such as communication strategy development, the optimal structuring of a communication function, publication management, brand management and media positioning management. 

During her time in government pensions, Pearl’s work was pioneering the communications engagement with stakeholders like organised labour, government departments and members of the Fund which was recognised through collective efforts with her team and various awards were presented to the Government Employees Pension Fund. These include the Institute of Retirement Funds’ award for Best Communication Strategy in 2009, the special award for pioneering the communication engagement with Organised Labour, also in 2009, and the 2008 award for Best Publication in Stakeholder Communication.  

Pearl’s academic background includes the following: BA (Communications and Industrial Psychology, Unisa), BCom Honours (Corporate Communication Management, University of Pretoria), Masters of Commerce in Communication Management (University of Pretoria), MDP (University of Pretoria) and a Leadership Certificate (University of Pretoria) in South Africa.