Peter Njonjo

Co-Founder & CEO | Twiga Foods

Peter Njonjo is the Co-Founder and Group CEO of Twiga Foods, a B2B e-commerce company that focuses on food and grocery in informal retail. Twiga currently employs 1,000 people and has 100,000 customers, delivering to about 10,000 every day. The company was named in Times Top 100 Most Influential Companies 2022 and selected as a Technology Pioneer by the World Economic Forum, both in 2020. Twiga is a B2B e-commerce company that builds fair and reliable markets for agricultural producers, food manufacturers and retailers based on transparency and efficiency

Prior to taking up his current role, Peter spent 21 years with The Coca-Cola Company with his last role being President of the West and Central Africa Business Unit, made up of 33 countries, based in Lagos, Nigeria. Previously, Njonjo also led the Coca-Cola business in East Africa, overseeing six countries including Kenya.

Njonjo was President of the American Chamber of Commerce in Kenya, a director of the American Business Council in Nigeria and has been voted among the top 100 young leaders in Africa by Forbes Afrique and “Top 40 under 40” by The Business Daily in Kenya. He currently serves on the Global Board of Junior Achievement, Endeavor Kenya as Vice Chairman and on the Executive Committee of the YPO Chapter in Nairobi.

A native of Kenya, Njonjo holds a Master of Business Administration in Strategic Management, a Bachelor of Science degree in International Business Administration from United States International University in Kenya and an Executive Leadership Program from Harvard Business School. Njonjo is also a Certified Public Accountant.