ROB DE GROOT

ROB DE GROOT joined RB in 1988. After international roles in marketing and sales he became General Manager The Netherlands, then SVP, Regional Director Eastern Europe and was appointed Global Category Officer, surface and dish before being appointed EVP North America & Australia. In January 2012 Rob became EVP of the ENA area, responsible for North America, Europe, Russia, CIS and ANZ.

As part of RB’s new strategy for sustainable outperformance, in January 2018 ROB DE GROOT was appointed President of RB’s Hygiene Home business, headquartered in Amsterdam.