Zureida Ebrahim

Zureida started her career at Momentum in 2004 as the Head of Employer Services. Later, she headed up operations for the joint venture between Momentum and FNB, before taking up the role of Head: Momentum Client, where she was accountable for customer service and customer management. Her next challenge involved integrating Multiply into the Momentum client value proposition; this led to her becoming CEO of Client Engagement Solutions, which is her current role. Zureida also chaired Momentum’s Junior Board and Momentum’s first-ever innovation programme.